Bob Woodruff Foundation, Hanks For Our Troops, and Armed Services Arts Partnership
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The Partnership Behind the Coin

About the Partners

Three organizations united by a single mission — honoring those who serve through art, community, and damn good coffee.

Why This Partnership Exists

The 2026 Veteran Artist Challenge Coin is more than a collectible. It's the result of three organizations coming together around a shared belief: that Veterans deserve to be seen, supported, and celebrated — not just on Veterans Day, but every day.

Hanks For Our Troops brings the mission and the platform. ASAP brings the creative community. The Bob Woodruff Foundation brings the reach and the resources. Together, they're turning a challenge coin into a lasting tribute to service and sacrifice.

The Organizations
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Hanks For Our Troops®

Damn Good Coffee. Damn Good Cause.

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Mission

Founded by Tom Hanks, Hanks For Our Troops is a coffee brand with a simple promise: all profits support military families. Every bag sold, every pod brewed, every coin minted goes toward organizations that serve active-duty military, Veterans, and their families — including the Bob Woodruff Foundation, the Headstrong Project, Hire Heroes USA, and Student Veterans of America.

Role in This Campaign

Campaign Lead & Coin Producer

Hanks For Our Troops originated this campaign, produces the physical challenge coin, and leads distribution through its national network — now including Walmart.com and retail locations across the country.

  • ★All profits support Veteran and military family charities
  • ★Founded by Tom Hanks
  • ★Now available at Walmart nationwide
  • ★Minted in the U.S.A.
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Armed Services Arts Partnership

A creative community where Veterans and their families thrive through the arts.

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Mission

ASAP provides free art and comedy classes — acting, stand-up comedy, storytelling, writing, improv, visual arts, music, dance, and more — for Veterans, service members, military spouses, family members, caregivers, and survivors. ASAP alumni don't just gain new skills; they gain confidence, purpose, and community.

Role in This Campaign

Creative Community Partner

As the nation's largest military arts organization, ASAP connects this campaign to their community — providing outreach, creative support, and a network of artists ready to step up to the challenge.

  • ★Free classes for Veterans, service members, and their military families
  • ★Supported by peer-reviewed research
  • ★Serving the military community for over 10 years
  • ★Located in Hampton Roads, VA; Central Indiana; San Antonio, TX; San Diego, CA; Washington, DC; and online
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Bob Woodruff Foundation

Stand Up for Heroes.

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Mission

The Bob Woodruff Foundation ensures that our nation's Veterans, service members, and their families—those who stood for us—have stable and successful futures.

Role in This Campaign

Foundation Partner & Amplifier

BWF lends its national platform, credibility, and two decades of Veteran advocacy to amplify this campaign — ensuring the winning design and the Veteran artists behind it receive the recognition they deserve.

  • ★20th anniversary in 2026
  • ★Funds programs helping Veterans and their families thrive
  • ★National media reach and advocacy platform
  • ★Proudly supported by Hanks For Our Troops
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One Coin. Three Missions. One Community.

The challenge coin has always been a symbol of belonging — a token passed between those who have served, a reminder of shared sacrifice. This campaign honors that tradition by putting the design in the hands of the Veterans themselves. The artist who wins doesn't just earn a grant. They earn a permanent place in that tradition.

Answer the Call

Ready to Make History?

Open to U.S. military Veterans and active-duty service members. Submissions August 7–14, 2026.

Submit Your DesignRead the Official Rules